Brief
Designing Systems with Ogilvy Healthworld™
Designing Systems with Ogilvy Healthworld™
Project name
Slice
Slice
Processes
Screen-printing, Digital printing
Screen-printing, Digital printing
Duration
5 weeks (2019)
5 weeks (2019)
Aim
To create a design system to effectively communicate clinical trial summaries to non-specialist audience.
To create a design system to effectively communicate clinical trial summaries to non-specialist audience.
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This project is a group project consisting of five members.
We decided to focus on low-literacy groups as our target audience and create a system that can be integrated into multiple mediums. *Video and photo credits: Xinwen Liu
We decided to focus on low-literacy groups as our target audience and create a system that can be integrated into multiple mediums. *Video and photo credits: Xinwen Liu
Our project centred on the idea of breaking down information into small, digestible piece– hence our group name: Slice.
We chose to organise the lay summary on 3 different platform: the web, physical publication and AR. My role in this project was centred on the publication.
I chose to incorporate tactile devices which allows the audience to interact with the piece in a very hands-on manner, facilitating an effective engagement with information.
As the audience familiarise themselves with the structure of the publication, they are absorbing the information of the lay summary at the same time, aided with AR features.
